This course explores the strategic role of Integrated Marketing Communication in building strong brands and fostering meaningful customer relationships. Students will learn how to design, coordinate, and evaluate communication strategies that unify diverse promotional tools into a consistent and impactful message.
Core Focus Areas:
Advertising: Crafting persuasive messages and selecting effective media channels.
Public Relations: Managing reputation, fostering goodwill, and engaging stakeholders.
Sales Promotion: Designing short-term incentives to drive consumer action.
Direct Marketing: Personalized communication through mail, email, and mobile channels.
Personal Selling: Building trust and long-term relationships through one-on-one interaction.
Digital & Social Media: Leveraging online platforms for interactive engagement and viral reach.
Sponsorships & Events: Enhancing brand visibility through experiential marketing.
Core Focus Areas:
Advertising: Crafting persuasive messages and selecting effective media channels.
Public Relations: Managing reputation, fostering goodwill, and engaging stakeholders.
Sales Promotion: Designing short-term incentives to drive consumer action.
Direct Marketing: Personalized communication through mail, email, and mobile channels.
Personal Selling: Building trust and long-term relationships through one-on-one interaction.
Digital & Social Media: Leveraging online platforms for interactive engagement and viral reach.
Sponsorships & Events: Enhancing brand visibility through experiential marketing.
- Teacher: M.S.Ishar Ali